melona
fruity fresh joy on a stick!
This is an unofficial rebrand.
Melona is one of, if not the most popular product
of the Korean snack company Binggrae. Released in
1992, it's actually gone through a rebrand once
before. While the current branding is pretty solid,
I wanted to see if I could push it further.
Rebrand
Development
Rebranding Melona was no small feat. Its website
literally boasts "Why change perfection?", and the
brand has already undergone a change in the
past. So, instead of overhauling the entire look, I
decided to find holes in the seemingly-perfect
brand. These would become the foundation of my
rebrand.
The rest of my process is in the slide deck
provided below!
